The hope for Honey and Vine is that the flavor of locally sourced food will be a priority for guests. ”Personally I believe Gilbert, Queen Creek, Chandler, San Tan Valley, need that entertainment, need this destination,” said Blake Katsnelson, the general manager.ĭuring an inside look at the fourth Gila River casino in Arizona, Katsnelson touted one of its main attractions, the restaurant on the northwest side of the property named Honey and Vine. Here, the expertly printed stand-up signage and wall graphics grab visitors attention at these crucial points during their buying cycle.īy placing highly compelling product promotions in highly visible areas, Gila River Resorts & Casinos maximizes the environments’ merchandising potential - boosting sales.CHANDLER, AZ - Finishing touches are being put on a brand-new Gila River Casino under the San Tan Mountains in Chandler.īy the end of June, the noise of construction will be replaced by the sounds of more than 800 slot machines across more than 33,000 square feet of gaming floor. To ensure the best ROI, the Gila River’s marketing team identifies key customer pass through areas for POS, specifically around slot machines and dining outlets.

This type of in-store marketing campaign is an effective and impactful way of increasing customer spend-per-visit within a retail environment. Sometimes this includes comprehensive casino advertising, other times it focuses on individual elements such as escalator branding, floor standees, seasonal pool updates, menus and more. A secret to Gila River Resorts & Casinos’ marketing success is in the upsell experience, which relies heavily on point of sale marketing ( POS) that is continually rebranded and refreshed monthly at their locations.

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